Designees reported these benefits from achieving and maintaining their SRC accreditation. Scroll to learn how our Marketing Services help you maximize these advantages.
A strong reputation is crucial in the health care industry. Online reviews not only factor into how a website is displayed on popular search engines like Google, but studies show that over 70% of patients use online reviews when choosing a new provider.
Reputation Management can help you create or improve your online reputation practices. We will take an in-depth look at your current facility protocols and online standing and provide you with actionable steps for: patient satisfaction, monitoring and leveraging patient feedback, and best practices for addressing negative reviews. A great patient experience goes beyond your interactions in the exam room. Empower your practice with a winning online reputation.
SRC can help you strategically communicate your accreditation to prospective referring physicians and target new patients. Our team will help you create comprehensive marketing campaigns geared toward increasing your visibility, building a physician referral network and establishing your facility as a leader in quality health care throughout your community.
SRC’s staff education program incorporates valuable information gained from thousands of inspections and data submitted by the top programs in the world. We combine this knowledge with decades of clinical experience from our inspectors to create a tailored curriculum for your team. Courses cover such topics as innovative approaches to increase volumes and referrals, cost saving techniques, ways to reduce complications, steps to improve patient satisfaction and strategies to achieve efficiencies within your service line.
Videos should be an integral part of your marketing efforts to attract new patients. YouTube is the second most popular website after Google, and approximately 72 percent of people would rather learn about a product or service through video.
SRC’s video production team can develop promotional videos about your accreditation using either existing footage and images you provide, or we can produce completely new material for you. We will add voiceover, graphics and other content to heighten your brand awareness and educate your audience.
Your website is a vital extension of your brand and often a patient’s first impression of your facility. Studies show that 63 percent of consumers will select one provider over another because of a strong online presence. Your personalized plan will include a website evaluation and offer recommendations regarding the design, user experience, functionality and effective ways to leverage your accreditation. If needed, SRC’s developers can modify your existing site or create an entirely new website for you.